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STTARK BLOG

Custom Label & Packaging Insights

Tips, trends, and design inspiration for a wide variety of products.

How To Ship Perfume, Makeup, and Cosmetics Safely

Learning how to safely ship perfume and makeup is an important part of running a successful cosmetics or fragrance business. Delivering your products in pristine condition builds trust and creates a loyal customer base. For this reason, shipping perfumes, makeup, or other cosmetics not only involves understanding the applicable shipping regulations but also requires knowing…
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Sttark's Guide to Marketing Your Small Business With Social Media

Social media is a powerful tool, especially for small businesses. If you own a small business and wonder if social media can help you grow, you’re in luck! Social media marketing is a highly effective way to grow your business and foster loyal followers of your brand. In this post, we’ll discuss the specific benefits…
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Branding and Packaging: How To Keep Your Product Packaging On-Brand

Consumers place a high value on consistency. A mismatch between a brand and its product packaging can spell trouble. This type of inconsistency sends the wrong message to consumers and can hinder an otherwise quality brand from realizing its true potential. So how can you avoid this? In this post, we’ll explain the importance of…
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How to Market a Candle Business [+ tools and resources]

If you’ve decided to make the leap to start your own candle business, or you’ve been in the craft for some time, you’ll need to stay on top of marketing in order for your business to grow. The candle industry is super saturated, worth about $7,162.83 million in 2020, and projected to reach $10,656.05 million…
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Sttark's Complete Guide to Color Printing

Complete Guide to Color Printing Printed materials are vital for almost any business out there. Custom labels, product packaging, shipping materials, and more all need to be printed to keep your business running. Whether you’re using an at-home label printer or have upgraded to a professional label printer, you may have noticed color variations between…
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The Difference Between a Box and a Carton

When it comes to product packaging, the terms box and carton come up frequently and are often used interchangeably. However, there are quite a few differences between the two and major benefits to using both in your product packaging. Fortunately, we know quite a bit about boxes and custom printed cartons. In this post, we’ll…
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Thermal Printing: An Introductory Guide

Thermal printing has been around since the 1970s and still has many uses and applications today. They have been used in everything from underwater explorations to the Game Boy Printer of the late 90s. But what is Thermal Printing, and why does it matter to labels? What is Thermal Printing? Thermal Printing is a form…
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What Size Label Do I Need For My Product?

It’s time to go to label school! Today, we’re sharing a few easy steps to finding the correctly sized label for your product. Don’t worry, the homework isn’t hard! You are a few steps away from finding out what custom label will work the best and look the best on your product. Bring your ‘A’…
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How To Measure Dimensions of a Box

Getting box measurements correct is crucial for product packaging design. And while learning how to measure a box may sound a bit simplistic, there’s more to it than you might think. In this post, we’ll dive into how to measure box dimensions, including interior and exterior measurements, and how to correctly record those dimensions so…
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How To Ship Alcohol in the US: The Complete Guide

If you’re just getting started selling private label wine, you need to know the rules and regulations around shipping alcohol in the US so you can successfully sell directly to your customers. As the popularity of online shopping continues to grow, many states have made it easier to ship alcohol directly to consumers, bypassing the…
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