Custom Label & Packaging Insights

Tips, trends, and design inspiration for a wide variety of products.

How to Market Your Small Business With Social Media

Social media is a powerful tool, especially for small businesses. If you own a small business and wonder if social media can help you grow, you’re in luck! Social media marketing is a highly effective way to grow your business and foster loyal followers of your brand. In this post, we’ll discuss the specific benefits…
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How to Market a Cannabis Business: Dos, Don’ts, and Resources

The cannabis industry has seen exponential growth and significant change in the last few years. Once taboo, the easing of restrictions and outright legalization in some states has transformed the business into a lucrative and sophisticated endeavor. From CBD to recreational or medical cannabis products, companies are emerging all over the country to join in…
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How to Design Custom Clear Labels

If you’re looking to take your label game to the next level, you might want to consider going clear. Clear labels can do anything. They practically disappear when adhered to glass, giving your product a highly-coveted “no label” look, and they show off the product inside as well. We all know you have a great…
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Choosing Black Ink for Printing

Color accuracy is key to achieving the best look for your brand. This goes for all colors, especially black. That’s right! Not all black inks are created equal. In this article, we will talk about the difference between 100% Black(or K) and Rich Black and which one to use for your custom labels or cartons.…
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Branding and Packaging: How To Keep Your Product Packaging On-Brand

Consumers place a high value on consistency. A mismatch between a brand and its product packaging can spell trouble. This type of inconsistency sends the wrong message to consumers and can hinder an otherwise quality brand from realizing its true potential. So how can you avoid this? In this post, we’ll explain the importance of…
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How to Market a Candle Business [+ tools and resources]

If you’ve decided to make the leap to start your own candle business, or you’ve been in the craft for some time, you’ll need to stay on top of marketing in order for your business to grow. The candle industry is super saturated, worth about $7,162.83 million in 2020, and projected to reach $10,656.05 million…
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Complete Guide to Vitamin & Supplement Packaging

Vitamin and supplement packaging plays a vital role in a company’s ability to sell its products to consumers. How a product is packaged can determine how likely it is to end up in someone’s physical or digital shopping cart. In this post, we’ll cover what you need to know about supplement and vitamin packaging. We’ll…
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Complete Guide to Color Printing

Complete Guide to Color Printing Printed materials are vital for almost any business out there. Custom labels, product packaging, shipping materials, and more all need to be printed to keep your business running. Whether you’re using an at-home label printer or have upgraded to a professional label printer, you may have noticed color variations between…
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The Difference Between a Box and a Carton

When it comes to product packaging, the terms box and carton come up frequently and are often used interchangeably. However, there are quite a few differences between the two and major benefits to using both in your product packaging. Fortunately, we know quite a bit about boxes and custom printed cartons. In this post, we’ll…
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Top 5 Private Label Cannabis Companies in the US

It’s no secret that the cannabis industry is taking off, from CBD products to pure THC-based products. The cannabis industry was worth $20.47 billion USD in 2020, with experts projecting that it will grow to $197.74 billion USD in 2028. Whether you are a startup cannabis brand or an established company looking to find a…
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