Consumers place a high value on consistency. A mismatch between a brand and its product packaging can spell trouble. This type of inconsistency sends the wrong message to consumers and can hinder an otherwise quality brand from realizing its true potential. So how can you avoid this? In this post, we’ll explain the importance of…
Vitamin and supplement packaging plays a vital role in a company’s ability to sell its products to consumers. How a product is packaged can determine how likely it is to end up in someone’s physical or digital shopping cart. In this post, we’ll cover what you need to know about supplement and vitamin packaging. We’ll…
When it comes to product packaging, the terms box and carton come up frequently and are often used interchangeably. However, there are quite a few differences between the two and major benefits to using both in your product packaging. Fortunately, we know quite a bit about boxes and custom printed cartons. In this post, we’ll…
As artisan soaps have grown in popularity, soap packaging has evolved to match unique, high-end soap products. With so many great soap packaging ideas to choose from, it can be a little overwhelming for business owners to sift through all of the options to find the best fit for their soaps. In this post, we’ll…
Though it’s often underemphasized, packaging for coffee is very important. Without it, delicate beans quickly lose their flavor notes and deep, roasted blends lose the richness and depth of flavor they’re known for. Even the highest quality coffee beans won’t stay that way for long without the right coffee packaging. In this post, we’ll cover…
Product packaging is often your first chance to make a positive impression on consumers. Whether your products are sitting on a physical shelf in a brick-and-mortar store or a digital one in an online shop, appearance can make or break a sale. Digital printing for product packaging allows you to take full advantage of this…
Getting box measurements correct is crucial for product packaging design. And while learning how to measure a box may sound a bit simplistic, there’s more to it than you might think. In this post, we’ll dive into how to measure box dimensions, including interior and exterior measurements, and how to correctly record those dimensions so…
A skilled package designer can transform average product packaging into something amazing. Product packaging designers specialize in creating custom boxes and packaging inserts tailored to attract your target audience. In today’s competitive retail environment, having a high-quality product line is not enough. The product packaging is the first thing prospective customers see when they encounter…
One of the most important parts of operating a successful essential oils business is ensuring your products are bottled and labeled properly to protect them from environmental damage. Essential oils are delicate and are quick to degrade when they’re not protected from UV light. In this post, we’ll cover everything you need to know about…
Folding cartons are one of the most popular types of product packaging in use today, and are used to ship just about anything. Chances are you’ve encountered a number of them this week. There are quite a few folding carton styles to choose from, so those looking for the right type of folding carton for…