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STTARK BLOG

Custom Label & Packaging Insights

Tips, trends, and design inspiration for a wide variety of products.

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branded packaging
July 28, 2022

Branding and Packaging: How To Keep Your Product Packaging On-Brand
Consumers place a high value on consistency. A mismatch between a brand and its product packaging can spell trouble. This type of inconsistency sends the wrong message to consumers and can hinder an otherwise quality brand from realizing its true potential. So how can you avoid this? In this post, we’ll explain the importance of…
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woman looking at supplement boxes
July 22, 2022

Complete Guide to Vitamin & Supplement Packaging
Vitamin and supplement packaging plays a vital role in a company’s ability to sell its products to consumers. How a product is packaged can determine how likely it is to end up in someone’s physical or digital shopping cart. In this post, we’ll cover what you need to know about supplement and vitamin packaging. We’ll…
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Shipping and receiving specialist packs a box for a customer.
July 1, 2022

The Difference Between a Box and a Carton
When it comes to product packaging, the terms box and carton come up frequently and are often used interchangeably. However, there are quite a few differences between the two and major benefits to using both in your product packaging. Fortunately, we know quite a bit about boxes and custom printed cartons. In this post, we’ll…
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Ultimate Guide to Soap Packaging
June 8, 2022

Ultimate Guide to Soap Packaging
As artisan soaps have grown in popularity, soap packaging has evolved to match unique, high-end soap products. With so many great soap packaging ideas to choose from, it can be a little overwhelming for business owners to sift through all of the options to find the best fit for their soaps. In this post, we’ll…
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various types of coffee packaging
May 19, 2022

Ultimate Guide to Coffee Packaging
Though it’s often underemphasized, packaging for coffee is very important. Without it, delicate beans quickly lose their flavor notes and deep, roasted blends lose the richness and depth of flavor they’re known for. Even the highest quality coffee beans won’t stay that way for long without the right coffee packaging. In this post, we’ll cover…
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carton laminating at press
May 12, 2022

Digital Printing for Packaging: An Introductory Guide
Product packaging is often your first chance to make a positive impression on consumers. Whether your products are sitting on a physical shelf in a brick-and-mortar store or a digital one in an online shop, appearance can make or break a sale. Digital printing for product packaging allows you to take full advantage of this…
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How To Measure Dimensions of a Box
April 11, 2022

How To Measure Dimensions of a Box
Getting box measurements correct is crucial for product packaging design. And while learning how to measure a box may sound a bit simplistic, there’s more to it than you might think. In this post, we’ll dive into how to measure box dimensions, including interior and exterior measurements, and how to correctly record those dimensions so…
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Graphic designer working on product packaging design
March 30, 2022

How To Find an Awesome Product Packaging Designer
A skilled package designer can transform average product packaging into something amazing. Product packaging designers specialize in creating custom boxes and packaging inserts tailored to attract your target audience. In today’s competitive retail environment, having a high-quality product line is not enough. The product packaging is the first thing prospective customers see when they encounter…
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Essential oils in glass bottles
December 8, 2021

Glass Bottles for Essential Oils FAQ
One of the most important parts of operating a successful essential oils business is ensuring your products are bottled and labeled properly to protect them from environmental damage. Essential oils are delicate and are quick to degrade when they’re not protected from UV light. In this post, we’ll cover everything you need to know about…
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A collection of colorful folding carton types.
November 29, 2021

7 Types of Folding Cartons
Folding cartons are one of the most popular types of product packaging in use today, and are used to ship just about anything. Chances are you’ve encountered a number of them this week. There are quite a few folding carton styles to choose from, so those looking for the right type of folding carton for…
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